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Tag Archives: Service Dominant Logic

February 2, 2014 by Wim Rampen - 2 Comments

Five Contextual Marketing Design Principles

U2's 360 stage by jgarber on Flickr

July 25, 2013 by Wim Rampen - 9 Comments

Experience Economy, Economy Of Experiences, Or..

March 24, 2013 by Wim Rampen - 18 Comments

Value Is Always Co-Created In Use

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