My name is Wim Rampen. On this blog I offer fresh perspectives on Marketing & Service Management, Brand Positioning and above all Customer Experience Strategy. In short: Customer & Brand Strategy.

My views are based on my continuous search for new developments and putting them in perspective of my 15+ years experience in (leading) Customer Service and Marketing projects & departments.

I am currently leading the Customer Analytics, Customer Experience & Brand Management efforts of a top 3 Dutch Financial (B2C  & B2B Banking & Insurance) for two major brands in the Dutch market: Delta Lloyd and OHRA.

I have more than 15 years experience, of which over 10 years in Marketing & Services in an international environment and 10+ years in leading (part of) a Business Unit/Division in both B2B and B2C environments.

Besides through my work I learn from sharing my experience, thoughts and ideas with an international crowd of great thinkers and practitioners like you via this blog and off-line platforms. I speak regularly on (International) conferences. I’m also a guest teacher in several Post-MBA and MSc programmes on marketing, (service) design and Customer service. In 2012 I was awarded “Prof of the Year” by the Dutch School for Customer Management, a private Business School. In both 2013 and 2014 I came in second with student ratings averaging a 9 out of 10.

If you want to contact me, please use any of the options below.

Wim Rampen