The answer to these questions might actually provide you with actionable insight

With little time to write these days I thought I’d try this new format of short insights in a format that you can easily download and share. This is the 2nd. You can find the first on Customer Journey mapping here.

I hope you enjoy it. If you do, or don’t, please share your feedback. Other thoughts welcome too.

Here it is:

Push and Pull Segmentation.001