Exclusive on MyCustomer.com: The future of marketing – Understanding Value Co-creation

This is part two in a three part series on the future of marketing. Last time I wrote how Service Dominant Logic and its value-in-use thinking can be helpful to rethink your marketing goals and approaches. Today I will explain the concept of value co-creation, whereas in the third article I’ll try to provide you with the implications for today’s marketers, willing to explore new territories.

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One thought on “Exclusive on MyCustomer.com: The future of marketing – Understanding Value Co-creation

  1. Pingback: What Really Replaces Marketing (Madness).. « Wim Rampen's Blog

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