This is a collection of Themes and Resources I think worth revisiting every now and then. Please suggest any additions in the comments. I’ll add new themes and resources on top.

June 17, 2012
Theme: Customers do/don’t want relationships with Brands

Three Myths about what Customers Want – HBR Blog
Three Myths about Customers and one about Engagement by @Rshevlin
Consumers do/don’t want relationships with brands by @Rshevlin
How much of a relationship do Customers actually want? by @bhc3
Social CRM – What relationships should you care for and why? by @wimrampen

June 17, 2012
Resources: Social CRM: About them strong, weak & temporary ties, influence & relationships

How your Customers’ Social Circles Influence what they do, where they go, what they buy – On Slideshare by @Padday
The Data Behind The Real Life Social Network – Think Outside In by @Padday
The Story of Networks – Digital Tonto by @DigitalTonto
My Chapter on Relationships: The R in Social CRM by @Mich8elWu
Influencer Strategies, We Shouldn’t Want Them – Customer Think by @wimrampen

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