Here’s my take on why most Big-Data marketing programs will suffer from diminishing returns and how an alternative approach can help you start increasing the pie, not eat it.Read more "Big-Data’s Diminishing Returns"
A couple of days ago Joe Pine tweeted on how the new European Union needed ‚my’ (and your) help on the Public Consultation about the „Experience Economy” as an emerging industry. Time to write about the limitations of current Customer Experience thinking & practice.Read more "Experience Economy, Economy Of Experiences, Or.."
Much of my thinking and writing is inspired by a Service Dominant Logic. Today’s post is about one of the key notions from that logic: Value Is Always Co-Created in Use. Do you agree?Read more "Value Is Always Co-Created In Use"
Few companies seem to recognize that their pricing practices are causing side-effects that harm the Customer’s experience. Do you recognize them? There is a way out too..Read more "Pricing the Customer’s Experience.."
Here are the 5 themes that emerged from the comments to my last post and provide key insights into what is The Real Customer Control Issue..Read more "The Real Customer Control Issue.."
I’ve been reading through the past three years of blog-posts that I’ve written. Having done so I decided I might as well share the ones I like best + more with you in a digital booklet. Free download:Read more "My Free E-book: Co-creating Customer Relationships"
Marketing is far from dead, despite the call-outs we hear from (high-end) Consultants. But marketing needs to change its act. I think there are 7 new jobs for marketeers to drive that..Read more "What Really Replaces Marketing (Madness).."