Wim Rampen's Blog
Value Co-Creation
Value Is Always Co-Created In Use
Much of my thinking and writing is inspired by a Service Dominant Logic. Today’s post is about one of the key notions from that logic: Value Is Always Co-Created in Use. Do you agree? Continue reading
Pricing the Customer’s Experience..
Few companies seem to recognize that their pricing practices are causing side-effects that harm the Customer’s experience. Do you recognize them? There is a way out too.. Continue reading
The Real Customer Control Issue..
Here are the 5 themes that emerged from the comments to my last post and provide key insights into what is The Real Customer Control Issue.. Continue reading
My Free E-book: Co-creating Customer Relationships
I’ve been reading through the past three years of blog-posts that I’ve written. Having done so I decided I might as well share the ones I like best + more with you in a digital booklet. Free download: Continue reading
What Really Replaces Marketing (Madness)..
Marketing is far from dead, despite the call-outs we hear from (high-end) Consultants. But marketing needs to change its act. I think there are 7 new jobs for marketeers to drive that.. Continue reading
Observations why Social CRM isn’t….
Social CRM is not dead, to the contrary. It just isn’t growing up fast enough to really have a business impact. In this post I present 6 observations as to why.. Continue reading
