Wim Rampen's Blog
Marketing
The Real Customer Control Issue..
Here are the 5 themes that emerged from the comments to my last post and provide key insights into what is The Real Customer Control Issue.. Continue reading
The Customer Is Not In Control. Nor Are You!
One of the key-premises of the Social era is that the power has shifted from companies to Customers. The more I think of it, the more I disagree. Here’s why.. Continue reading
Fostering Conflict..
I think disagreement and conflict are important ingredients when cooking new solutions to the challenges we face. Yet the challenge lies in dosing it… Continue reading
Want Some Big-Data With That?
The real problem I have with all this trust in predictive analytics is twofold: Continue reading
What Really Replaces Marketing (Madness)..
Marketing is far from dead, despite the call-outs we hear from (high-end) Consultants. But marketing needs to change its act. I think there are 7 new jobs for marketeers to drive that.. Continue reading
Sorry, Marketing’s 4P framework is not dead..
Why Do B-Schools Still Teach The Famed 4P’s Of Marketing, When Three Are Dead? Here’s my perspective on the relevance of the 4 P’s. Continue reading
