With little time to write these days I thought I’d try this new format of short insights in a format that you can easily download and share. This is the 2nd. You can find the first on Customer Journey mapping here. I hope you enjoy it. If you do, or don’t, please share your feedback. […]Read more "The answer to these questions might actually provide you with actionable insight"
Big Data holds a big promise. For companies and for Customers. Only If we choose so though. If not, Customers will refuse to be the product and the return of trust will too remain a promise.Read more "Big Data, Trust and ‘You as The Product’"
Content is definitely the new hype on the marketing block. What are the driving forces behind it, what are its limitations and will it drive engagement? Is it robust enough to live up to its promise? I doubt it will. What do you think all the Content Marketing fuss is about?Read more "What Is All The Content Marketing Fuss About?"
Here’s my take on why most Big-Data marketing programs will suffer from diminishing returns and how an alternative approach can help you start increasing the pie, not eat it.Read more "Big-Data’s Diminishing Returns"
I’ve been re-thinking the truth that some of your customers will inevitably be much more valuable to you than others, and your marketing investment would be much more productive if you knew who they were. Sharing my concerns in this post..Read more "A Matter Of Who And What To Value"
I believe that getting the Consumer Decision Journey right will provide you with competitive advantage in your industry or category. That is, if you make it a core competence and stay ahead of competition by doing so. But what does it take to build a key-competence in Driving the Consumer Decision Journey?Read more "Marketing’s New Key Competence: Driving the Consumer’s Decision Journey…"
One of the biggest challenges in business is to lead a fundamental change based upon a real shift in mindset or logic. Tom Asacker’s new book “The Business of Belief” gave me plenty of food for thought on my approach towards change and leadership.Read more "What’s Your Belief?"