Wim Rampen's Blog
Customer Experience
What Really Replaces Marketing (Madness)..
Marketing is far from dead, despite the call-outs we hear from (high-end) Consultants. But marketing needs to change its act. I think there are 7 new jobs for marketeers to drive that.. Continue reading
Customer Service in 2012 and Beyond Technology..
Managers in Customer Services don’t need more or new technology, but what is it they do need (to do)? Here’s my take for 2012 and beyond! Continue reading
The Customer Is Always Wrong
Do you still think the Customer is always right? I don’t think so! You can read why, and why that is important, in this post. Continue reading
Top 5 reads on this blog over the past 6 months..
here’s an overview of the best read posts on my blog in the first 6 months of 2011. Check them out! Continue reading
Value Co-Creation Canvas
Yesterday evening I played around with the business model canvas and came up with my own Value Co-Creation Canvas.. I think it should be self-explanatory in the end, but am sure it isn’t yet. So please help me improve it. Continue reading
Building a CEx that Creates Value for Customers… And for Companies
Guest post by Dr. Graham Hill, Partner, Optima Partners and Associate, DesignThinkers Too many customer experiences are created just for the benefit of companies. Customer are either a target or an afterthought. Many customer experience practitioners don’t see the 900lb Gorilla in the room; the most important touch-points are not about marketing, sales or service, … Continue reading
