Wim Rampen's Blog
Thoughts, Explorations & Concepts for Customer Driven Marketing & Service Innovation
Customer Engagement Value
Observations why Social CRM isn’t….
Social CRM is not dead, to the contrary. It just isn’t growing up fast enough to really have a business impact. In this post I present 6 observations as to why.. Continue reading
Top 5 reads on this blog over the past 6 months..
here’s an overview of the best read posts on my blog in the first 6 months of 2011. Check them out! Continue reading
Destroying Customer Value
This is a story about how Telfort, a Dutch mobile network provider destroys four types of Customer value, with one stroke.. Continue reading
