Here’s my take on why most Big-Data marketing programs will suffer from diminishing returns and how an alternative approach can help you start increasing the pie, not eat it.
If we judge marketers by their (customers’ ) actions we could come to the conclusion many take the Customer Decision Journey for granted. And it’s highly questionable if predictive (online) analytics is the best solution. So, what could you be doing?
The real problem I have with all this trust in predictive analytics is twofold:
I wrote down 5 questions to answer if you want to approach Big Data strategically..