Wim Rampen's Blog
Thoughts, Explorations & Concepts for Customer Driven Marketing & Service Innovation
customer analytics
Don’t Take The Customer Decision Journey For Granted
If we judge marketers by their (customers’ ) actions we could come to the conclusion many take the Customer Decision Journey for granted. And it’s highly questionable if predictive (online) analytics is the best solution. So, what could you be doing? Continue reading
Want Some Big-Data With That?
The real problem I have with all this trust in predictive analytics is twofold: Continue reading
How To (Not) Get Smart About Big Data
I wrote down 5 questions to answer if you want to approach Big Data strategically.. Continue reading
