If we judge marketers by their (customers’ ) actions we could come to the conclusion many take the Customer Decision Journey for granted. And it’s highly questionable if predictive (online) analytics is the best solution. So, what could you be doing?Read more "Don’t Take The Customer Decision Journey For Granted"
I believe one can be extremely Customer centric without having a Customer Relationship Management or (Branded) Customer Experience strategy.. You can read why and how in this post.Read more "You Don’t Need a CEM/CRM Strategy To Be Customer Centric"
The real problem I have with all this trust in predictive analytics is twofold:Read more "Want Some Big-Data With That?"
I wrote down 5 questions to answer if you want to approach Big Data strategically..Read more "How To (Not) Get Smart About Big Data"