Wim Rampen's Blog
Some of the regular readers of my posts know that I’m a big fan of Service Dominant Logic, which I consider a timely and welcome breath of fresh air in Marketing thought:
Service-Dominant (S-D) Logic is a mindset for a unified understanding of the purpose and nature of organizations, markets and society. The foundational proposition of S-D logic is that organizations, markets, and society are fundamentally concerned with exchange of service—the applications of competences (knowledge and skills) for the benefit of a party. That is, service is exchanged for service; all firms are service firms [ ]
In line with S-D logic [ ] all of marketing needs to break free from the goods and manufacturing-based model—that is, goods-dominant (G-D) logic. S-D logic embraces concepts of the value-in-use and co-creation of value rather than the value-in-exchange and embedded-value concepts of G-D logic. [ ]
Whether I’m discussing the use and effectiveness of (new) distribution channels, interpreting Customer Journey research insights and conclusions, evaluating marketing campaigns, designing new CRM capabilities, new service policies, alternate business models or making decisions about funding projects, the Logic of Service provides the mindset, thought and concepts that help me evaluate and shape these decisions.
I have written several posts on the topic, but you’ll find that most of my (recent) posts are written with a Service Dominant Mindset (pdf).
If you’re interested in this logic, please follow and read the following people and spaces:
sdlogic.net (see “publications”)
@ireneclng and her blog
SDLogic list by Steve Vargo on Twitter
Enjoy!
Canada has many similarities to many other former members of
the British Empire, and in particular the mother country.
The best way to avoid high individual rates is to join a trade group which offers
insurance to members. Collection agencies will gather outstanding
healthcare debts, which may affect your credit rating
or make you mortgage your house.
Posted by how do i get health insurance | May 21, 2013, 23:44