Wim Rampen's Blog
Latest Post
Don’t Take The Customer Decision Journey For Granted
If we judge marketers by their (customers’ ) actions we could come to the conclusion many take the Customer Decision Journey for granted. And it’s highly questionable if predictive (online) analytics is the best solution. So, what could you be doing? Continue reading
Top articles from the archive
I believe one can be extremely Customer centric without having a Customer Relationship Management or (Branded) Customer Experience strategy.. You can read why and how in this post. Continue reading
Few companies seem to recognize that their pricing practices are causing side-effects that harm the Customer’s experience. Do you recognize them? There is a way out too.. Continue reading
One of the key-premises of the Social era is that the power has shifted from companies to Customers. The more I think of it, the more I disagree. Here’s why.. Continue reading
Marketing is far from dead, despite the call-outs we hear from (high-end) Consultants. But marketing needs to change its act. I think there are 7 new jobs for marketeers to drive that.. Continue reading
Yesterday evening I played around with the business model canvas and came up with my own Value Co-Creation Canvas.. I think it should be self-explanatory in the end, but am sure it isn’t yet. So please help me improve it. Continue reading
I’ve been working in the area of Customer Services, CRM/BPM/Multi Channel Interaction Management for 15 years now. One of the most important understandings I get from my experiences in different roles in B2B and B2C environments, is that no one Customer is the same. Every single Customer has its own drivers to work with you, … Continue reading
- I stumbled on this -must-read- post from Gaurav Ballah, in which he embedded a video from Steve Jobs I think is a must see for it puts an end to the myth that Apple does not listen to Customers. See for yourself:
- The Edelman Trust barometer 2013 has been published. Bottom line: Trust as we knew it before 2008 has not returned, and most likely will not anytime soon; financial services remain at the bottom of trusted organizations, and The Netherlands is not doing too well either.. I think it's a report worth sharing. Let me know what you think!
- Chris Bucholtz released his annual overview of Top 20 CRM blogs. Last year he put me on spot number 12 and this year on number 10. I'm proud to be on the list with 19 other bloggers worth your time. Check them out here.
Recent Comments