Wim Rampen's Blog
Value Co-Creation
Value Is Always Co-Created In Use
Much of my thinking and writing is inspired by a Service Dominant Logic. Today’s post is about one of the key notions from that logic: Value Is Always Co-Created in Use. Do you agree? Continue reading
Pricing the Customer’s Experience..
Few companies seem to recognize that their pricing practices are causing side-effects that harm the Customer’s experience. Do you recognize them? There is a way out too.. Continue reading
The Real Customer Control Issue..
Here are the 5 themes that emerged from the comments to my last post and provide key insights into what is The Real Customer Control Issue.. Continue reading
Top 5 reads on this blog over the past 6 months..
here’s an overview of the best read posts on my blog in the first 6 months of 2011. Check them out! Continue reading
And the All Time Winner is…
We’ve already past the first 6 months of this year. A good time to take a look at what you have been reading around here. I’ve put together two lists: one Top 5 of all time best viewed posts and one Top 5 of the best viewed posts over the first six months of this … Continue reading
Value Co-Creation Canvas
Yesterday evening I played around with the business model canvas and came up with my own Value Co-Creation Canvas.. I think it should be self-explanatory in the end, but am sure it isn’t yet. So please help me improve it. Continue reading
