Here’s my take on why most Big-Data marketing programs will suffer from diminishing returns and how an alternative approach can help you start increasing the pie, not eat it.
Much of my thinking and writing is inspired by a Service Dominant Logic. Today’s post is about one of the key notions from that logic: Value Is Always Co-Created in Use. Do you agree?
Few companies seem to recognize that their pricing practices are causing side-effects that harm the Customer’s experience. Do you recognize them? There is a way out too..
Here are the 5 themes that emerged from the comments to my last post and provide key insights into what is The Real Customer Control Issue..
here’s an overview of the best read posts on my blog in the first 6 months of 2011. Check them out!
We’ve already past the first 6 months of this year. A good time to take a look at what you have been reading around here. I’ve put together two lists: […]