Here’s my take on why most Big-Data marketing programs will suffer from diminishing returns and how an alternative approach can help you start increasing the pie, not eat it.Read more "Big-Data’s Diminishing Returns"
Much of my thinking and writing is inspired by a Service Dominant Logic. Today’s post is about one of the key notions from that logic: Value Is Always Co-Created in Use. Do you agree?Read more "Value Is Always Co-Created In Use"
Few companies seem to recognize that their pricing practices are causing side-effects that harm the Customer’s experience. Do you recognize them? There is a way out too..Read more "Pricing the Customer’s Experience.."
Here are the 5 themes that emerged from the comments to my last post and provide key insights into what is The Real Customer Control Issue..Read more "The Real Customer Control Issue.."
here’s an overview of the best read posts on my blog in the first 6 months of 2011. Check them out!Read more "Top 5 reads on this blog over the past 6 months.."
We’ve already past the first 6 months of this year. A good time to take a look at what you have been reading around here. I’ve put together two lists: one Top 5 of all time best viewed posts and one Top 5 of the best viewed posts over the first six months of this […]Read more "And the All Time Winner is…"
Yesterday evening I played around with the business model canvas and came up with my own Value Co-Creation Canvas.. I think it should be self-explanatory in the end, but am sure it isn’t yet. So please help me improve it.Read more "Value Co-Creation Canvas"