Wim Rampen's Blog
Strategy
Burning Bridges To Foster Innovation
Innovators not only need to experiment and fail (fast) they also need to understand that burning bridges might be the best option they have if they want to be successful at growing a market.. Continue reading
You Don’t Need a CEM/CRM Strategy To Be Customer Centric
I believe one can be extremely Customer centric without having a Customer Relationship Management or (Branded) Customer Experience strategy.. You can read why and how in this post. Continue reading
Pricing the Customer’s Experience..
Few companies seem to recognize that their pricing practices are causing side-effects that harm the Customer’s experience. Do you recognize them? There is a way out too.. Continue reading
The Real Customer Control Issue..
Here are the 5 themes that emerged from the comments to my last post and provide key insights into what is The Real Customer Control Issue.. Continue reading
My Free E-book: Co-creating Customer Relationships
I’ve been reading through the past three years of blog-posts that I’ve written. Having done so I decided I might as well share the ones I like best + more with you in a digital booklet. Free download: Continue reading
Customer Service in 2012 and Beyond Technology..
Managers in Customer Services don’t need more or new technology, but what is it they do need (to do)? Here’s my take for 2012 and beyond! Continue reading
