Wim Rampen's Blog
Marketing
Change – Not Adapt To – The Consumer Decision Journey
In my post “Don’t Take The Customer Decision Journey For Granted” I argued that it is time we start putting our money where our mouth is and really dig into helping Consumers make their purchase decisions. Not an easy task, if only for the myths that surround the theme. Continue reading
Don’t Take The Customer Decision Journey For Granted
If we judge marketers by their (customers’ ) actions we could come to the conclusion many take the Customer Decision Journey for granted. And it’s highly questionable if predictive (online) analytics is the best solution. So, what could you be doing? Continue reading
Value Is Always Co-Created In Use
Much of my thinking and writing is inspired by a Service Dominant Logic. Today’s post is about one of the key notions from that logic: Value Is Always Co-Created in Use. Do you agree? Continue reading
You Don’t Need a CEM/CRM Strategy To Be Customer Centric
I believe one can be extremely Customer centric without having a Customer Relationship Management or (Branded) Customer Experience strategy.. You can read why and how in this post. Continue reading
Building Customer Communities For All The Wrong Reasons
In his latest HBR post Bill Lee claims “building Customer communities is the key to creating value”. I think he’s claiming that for all the wrong reasons and with all the wrong arguments. And that makes a difference. Continue reading
Pricing the Customer’s Experience..
Few companies seem to recognize that their pricing practices are causing side-effects that harm the Customer’s experience. Do you recognize them? There is a way out too.. Continue reading
