Wim Rampen's Blog
Leadership
Edelman’s 2013 Trust Barometer
The Edelman Trust barometer 2013 has been published. Bottom line: Trust as we knew it before 2008 has not returned, and most likely will not anytime soon; financial services remain at the bottom of trusted organizations, and The Netherlands is not doing too well either.. I think it’s a report worth sharing. Let me know what you think! Continue reading
The Real Customer Control Issue..
Here are the 5 themes that emerged from the comments to my last post and provide key insights into what is The Real Customer Control Issue.. Continue reading
The Customer Is Not In Control. Nor Are You!
One of the key-premises of the Social era is that the power has shifted from companies to Customers. The more I think of it, the more I disagree. Here’s why.. Continue reading
Fostering Conflict..
I think disagreement and conflict are important ingredients when cooking new solutions to the challenges we face. Yet the challenge lies in dosing it… Continue reading
What Really Replaces Marketing (Madness)..
Marketing is far from dead, despite the call-outs we hear from (high-end) Consultants. But marketing needs to change its act. I think there are 7 new jobs for marketeers to drive that.. Continue reading
E-mail from a Contact Center Manager
I received an email from a Contact Center Manager I think everyone should read. The e-mail, which I publish almost entirely, speaks for itself. Continue reading
