Big Data holds a big promise. For companies and for Customers. Only If we choose so though. If not, Customers will refuse to be the product and the return of trust will too remain a promise.
I visited a relationship event the other day. An evening event themed: “The Power Of Simplicity”. The evening turned out be surprisingly good, not in the least because of the […]
One of the biggest challenges in business is to lead a fundamental change based upon a real shift in mindset or logic. Tom Asacker’s new book “The Business of Belief” gave me plenty of food for thought on my approach towards change and leadership.
The Edelman Trust barometer 2013 has been published. Bottom line: Trust as we knew it before 2008 has not returned, and most likely will not anytime soon; financial services remain at the bottom of trusted organizations, and The Netherlands is not doing too well either.. I think it’s a report worth sharing. Let me know what you think!
Here are the 5 themes that emerged from the comments to my last post and provide key insights into what is The Real Customer Control Issue..
One of the key-premises of the Social era is that the power has shifted from companies to Customers. The more I think of it, the more I disagree. Here’s why..