It’s not that long ago. An ordinary evening on my couch at home surfing my streams as they flow through Twitter, LinkedIn, Gmail, Feedly etcetera. I was reading a post shared by @roosvanvugt: “5 things digital CMO’s do better“. Push or Pull? The 5-thing-list starts with “Shift from finding customers to getting found” which is […]
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Big Data holds a big promise. For companies and for Customers. Only If we choose so though. If not, Customers will refuse to be the product and the return of trust will too remain a promise.
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I visited a relationship event the other day. An evening event themed: “The Power Of Simplicity”. The evening turned out be surprisingly good, not in the least because of the great interview with a Dutch CEO of a large hospital in the south of The Netherlands. It was only during this interview that I understood […]
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One of the biggest challenges in business is to lead a fundamental change based upon a real shift in mindset or logic. Tom Asacker’s new book “The Business of Belief” gave me plenty of food for thought on my approach towards change and leadership.
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The Edelman Trust barometer 2013 has been published. Bottom line: Trust as we knew it before 2008 has not returned, and most likely will not anytime soon; financial services remain at the bottom of trusted organizations, and The Netherlands is not doing too well either.. I think it’s a report worth sharing. Let me know what you think!
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Here are the 5 themes that emerged from the comments to my last post and provide key insights into what is The Real Customer Control Issue..
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One of the key-premises of the Social era is that the power has shifted from companies to Customers. The more I think of it, the more I disagree. Here’s why..
Read more "The Customer Is Not In Control. Nor Are You!"