It’s not that long ago. An ordinary evening on my couch at home surfing my streams as they flow through Twitter, LinkedIn, Gmail, Feedly etcetera. I was reading a post shared by @roosvanvugt: “5 things digital CMO’s do better“. Push or Pull? The 5-thing-list starts with “Shift from finding customers to getting found” which is […]
Read more "Thinking in Paradoxes"
Big Data holds a big promise. For companies and for Customers. Only If we choose so though. If not, Customers will refuse to be the product and the return of trust will too remain a promise.
Read more "Big Data, Trust and ‘You as The Product’"
Innovators not only need to experiment and fail (fast) they also need to understand that burning bridges might be the best option they have if they want to be successful at growing a market..
Read more "Burning Bridges To Foster Innovation"
I stumbled on this -must-read- post from Gaurav Ballah, in which he embedded a video from Steve Jobs I think is a must see for it puts an end to the myth that Apple does not listen to Customers. See for yourself:
Read more "Steve Jobs on Customer Driven Innovation"
Here are the 5 themes that emerged from the comments to my last post and provide key insights into what is The Real Customer Control Issue..
Read more "The Real Customer Control Issue.."
I think disagreement and conflict are important ingredients when cooking new solutions to the challenges we face. Yet the challenge lies in dosing it…
Read more "Fostering Conflict.."
I’ve been reading through the past three years of blog-posts that I’ve written. Having done so I decided I might as well share the ones I like best + more with you in a digital booklet. Free download:
Read more "My Free E-book: Co-creating Customer Relationships"