Wim Rampen's Blog
Big Data
Don’t Take The Customer Decision Journey For Granted
If we judge marketers by their (customers’ ) actions we could come to the conclusion many take the Customer Decision Journey for granted. And it’s highly questionable if predictive (online) analytics is the best solution. So, what could you be doing? Continue reading
The Customer Is Not In Control. Nor Are You!
One of the key-premises of the Social era is that the power has shifted from companies to Customers. The more I think of it, the more I disagree. Here’s why.. Continue reading
Graham Hill: Making Big Data Work
Big data is held up as the next big thing. But is it also true for your average company struggling to make sense of the transactional data it already has… Continue reading
Want Some Big-Data With That?
The real problem I have with all this trust in predictive analytics is twofold: Continue reading
How To (Not) Get Smart About Big Data
I wrote down 5 questions to answer if you want to approach Big Data strategically.. Continue reading
