Wim Rampen's Blog
Wim Rampen
Don’t Take The Customer Decision Journey For Granted
If we judge marketers by their (customers’ ) actions we could come to the conclusion many take the Customer Decision Journey for granted. And it’s highly questionable if predictive (online) analytics is the best solution. So, what could you be doing? Continue reading
Value Is Always Co-Created In Use
Much of my thinking and writing is inspired by a Service Dominant Logic. Today’s post is about one of the key notions from that logic: Value Is Always Co-Created in Use. Do you agree? Continue reading
Burning Bridges To Foster Innovation
Innovators not only need to experiment and fail (fast) they also need to understand that burning bridges might be the best option they have if they want to be successful at growing a market.. Continue reading
We Don’t Need An NPS-[fill in the blanks]
You have probably heard this before: “People in [fill in any country name] do not rate your service with a 9 or higher. That’s not our culture”. Do you buy into this ‘culture’-effect? I don’t, and here’s why: Continue reading
You Don’t Need a CEM/CRM Strategy To Be Customer Centric
I believe one can be extremely Customer centric without having a Customer Relationship Management or (Branded) Customer Experience strategy.. You can read why and how in this post. Continue reading
Steve Jobs on Customer Driven Innovation
I stumbled on this -must-read- post from Gaurav Ballah, in which he embedded a video from Steve Jobs I think is a must see for it puts an end to the myth that Apple does not listen to Customers. See for yourself:
